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  • Art of Zhen Shan Ren International Exhibition

    Location: Toronto, ON

    The Art of Zhen Shan Ren International Exhibition consists of works from internationally..
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  • Quasi-Nature

    Location: Montreal, QC

    Archive Contemporary Art Gallery is pleased to present Quasi-Nature, a group exhibition curated..
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  • Call for Installation Artists - Yonge + St. Clair Annual Fall Art Festival

    Location: Toronto, ON

    Calling all artists and designers! We’re seeking proposals for outdoor art installations for..
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  • Sculpture in Paper Masterclass

    Location: Montreal, QC

    Sculpture de papier avec Ray Besserdin Cette classe de maître permettra aux participants d’apprendre..
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  • ‘Scapes Art Exhibition & Sale

    Location: WINNIPEG , MB

    Please join me and artists Elena El, Linda Oleschuk and Connie Wawruck-Hemmett at..
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  • North Van Arts Fundraising Gala

    Location: North Vancouver, BC

    Join us for North Van Arts 50th Anniversary Fundraising Gala & take a..
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  • North Van Arts 50th Anniversary Exhibition

    Location: North Vancouver, BC

    July 25 - September 7, 2019 You are invited to join North Van..
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  • Call to Western Canadian Public Art Consultants / Curators :: Lewis Farms Facility & Park

    Location: Edmonton, AB

    Call to Western Canadian Public Art Consultants / Curators :: Lewis Farms Facility..
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  • Fraser Valley Artists- Donate your work to support mentoring!

    Location: Abbotsford, BC

    On September 26th, 2019, Big Brothers Big Sisters will be hosting a Harvest..
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  • Navigating Commissions with Kathy Traeger

    Location: Vancouver, BC

    Have you been asked for a commission but turned the opportunity down because..
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  • National Oil and Acrylic Painters Society 2019 Fall Online International Exhibition

    Location: Windsor, ON

    The National Oil & Acrylic Painters’ Society (NOAPS) invites oil and acrylic painters..
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  • Unsettling Nature

    Location: Toronto, ON

    An Exhibition at: The Garage Gallery Benmiller with Artists Jill Price, Leslie Putnam, Morag Webster..
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  • Through the Eyes of a Child

    Location: CALGARY, AB

    Artists Statement: Ed Flanagan My wife had a career as an elementary school..
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  • Exposition solo Lac-Mégantic

    Location: Lac-Mégantic, QC

    L'eau, une mine d'Art du 8 juillet au 8 septembre 2019..
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  • 13th Solo Art Series -

    Location: Palm Springs, CA

    Light Space & Time Online Art Gallery announces its 13th “Solo Art Series”..
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  • Call for Art | 3rd Annual Skies Art Competition

    Location: Palm Springs, CA

    Fusion Art invites submissions for the 3rd Annual Skies online art competition. For this..
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  • 9th Annual Online Exhibition

    Location: Palm Springs, CA

    Light Space & Time Online Art Gallery announces an art call for the..
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  • Sustainable Fashion Designer Looking for Studio Space in Mississauga

    Location: Mississauga, ON

    Hi, I'm Amanda, I am an emerging fashion designer starting my business designing..
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  • “Water” International Call - Art & Literature Journal - Deadline August 31, 2019

    Location: Toronto, ON

    | Theme: Water nourishes, cleanses, and renews. A drop of water can save..
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  • 32 Points- 32 Voices: A Compass of Peace

    Location: Toronto, ON

    32 Points - 32 Voices: A Compass of Peace International Exhibition September 6-27, 2019 Cedar Ridge..
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  • Navigating Commissions with Kathy Traeger

    Location: Vancouver, BC

    Monday 19th August 6.30 PM - 9.00 PM Navigating Commissions - Taking Fear out of..
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  • Air

    Location: Edmonton, AB

    AIR: A mixture of nitrogen, oxygen, and minute amounts of other gases..
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  • The Clock Show

    Location: London, ON

    CALL FOR ARTISTS ..
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  • Raw Materials

    Location: Humboldt, SK

    Raw Materials James M. Clow and Bony A. Conly Exhibition runs May 31st through August..
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  • Beacon Original Art Call for Artists

    Location: Calgary, AB

    Beacon Original Art invites emerging, mid-career and professional artists to participate in our..
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Painter's a master in art of the deal

By Tom Keyser June 23, 2003

} Painter's a master in art of the deal Paul Van Ginkel blends puts creativity back in business By Tom Keyser Contrary to faded, romantic notions of roach-infested garrets and severed earlobes, plenty of artists uphold their integrity while they’re enjoying commercial success. Picasso hit primo pay dirt. Monet made money. But nobody accused them of selling out. For an example in the here and now, consider Calgary painter Paul Van Ginkel. Van Ginkel bolted from his salaried job as a Calgary Herald graphic artist about 12 years ago. He works out of a splendid studio/loft in the high-rent district. Shannon Oatway, Business EdgePaul Van Ginkel is surrounded by his art in his home. His oils hang in the homes of discerning collectors. He has created long-term relationships with galleries in Palm Springs, Calif., and Santa Fe, N.M., which ranks as North America’s third-largest art market (trailing only New York and L.A.) A starving artist he ain’t. Yet Van Ginkel fiercely protects a set of high standards. Yes, he occasionally issues limited-edition prints of his work, such as those he donated to the Chickwagon gang’s charity auction this week (see image below left). The painting he donated to the Chickwagon team. But Van Ginkel refuses to dabble in assembly-line poster production. Unlike, say, Thomas Kinkaide, current darling of the North American mass market, you won’t find Van Ginkel images adorning placemats, teacups or T-shirts. Not to say that he eschews the business of art. Au contraire. Van Ginkel not only paints about 100 canvases annually, he has studied every nuance of the art of the deal. He serves as his own chief negotiator, marketing agent and pricing consultant. And with a 30-inch x 40-inch Van Ginkel original fetching prices in the $4,000 range, it’s pointless to deny the obvious: stiletto-sharp business skills are among his most valuable assets. There’s no time like the present to evaluate Van Ginkel’s western-themed creations. A 22-piece Van Ginkel collection may be viewed during the annual Stampede art sale in the Roundup Centre’s West Hall. (For a thumbnail preview of his contribution, connect to Paul’s website at: www.paulvanginkel.com ) Van Ginkel reveres the Stampede show because it provided his first big break. And he considers his annual participation in the Western Showcase the most important exhibit of the year. Enormous crowds saunter past his booth and he expects to sell at least 20 paintings during the show. He sometimes remarks that he pays the mortgage in front of his easel. But the buyers don’t bite until the product goes to market. And, here, too, the artist is a past master. "I consider myself to be an artist . . . AND a businessman," Van Ginkel said. As such, he pays attention to the most minute promotional details. In advance of a show, he mails postcards to each of 2,500 names on his mailing list. If a prospective buyer expresses interest during an exhibit, chances are he’ll receive a follow-up call from the artist, who has perfected a smooth sales style. One of the most delicate tasks undertaken by the chief exec of Van Ginkel Visuals is the matter of pricing his own creations. "If you want to do this as a career, you’d better develop a pricing strategy," he said. "It’s acceptable to marginally increase your prices each year." "But if you’re just starting to sell paintings, don’t start out with a price that’s too high. Because if you’re forced to roll back your price, you’re shooting yourself in the foot." A canvas is priced with the market in mind. And it’s the artist’s job to know the market. As Van Ginkel says, it’s impressive to see an exhibited painting with a sticker price of $25,000. But till the money changes hands, a big-ticket price is nothing more than a number. Meanwhile, a hard-headed attitude to negotiation remains a useful arrow in any artist’s commercial quiver. Frequently, a buyer will try to run a lowball price past the artist. It’s the wealthiest art lovers who drive the shrewdest bargains. As Van Ginkel puts it, "they love the game of it." But Van Ginkel rarely rolls over. He enjoys the game as much as they do and, besides, there’s more on the table than merely the price of the picture in question. "It’s important not to sell yourself short," he advised. "Because word gets around. People talk." In Western art circles, plenty of them are talking about Van Ginkel. He’s one of the hottest commodities around because his enigmatic, heavily shadowed images have struck responsive chords with art buyers across a continent. Then, too, he’s equally accomplished in the art of the deal ______________________________________ Tom's specialty is putting a human face on the names behind the business news. During 16 years as a columnist for the Calgary Herald, his assignments carried him to Afghanistan, England, Germany, Greece, Poland, the Philippines, Hong Kong, and post-war Bosnia. His byline has appeared in the New York Times and the Sunday Times of South Africa, and now you can find him each week in The Keyser Report on Page 3 of The Edge. © 2002 Business Edge Inc. All rights reserved. www.businessedge.ca