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Today's notices

  • ALEC SOTH MASTER WORKSHOP

    Location: Vancouver, BC

    ALEC SOTH MASTER WORKSHOP: ON MAKING A PHOTOBOOK (THAT MATTERS) Saturday July 27 + Sunday..
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  • Looking for modern abstract art for public mural display

    Location: Wesbrook, BC

    My company installs commercial wall murals and we are looking for 3 pieces..
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  • Floyd Kuptana Gallery at Arcturus

    Location: Toronto, ON

    Floyd Kuptana is a fearless and fiercely original Inuit artist. His sculptures and..
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  • Gallery Arcturus Reception Dec 15

    Location: Toronto, ON

    Christmas Reception: December 15, 2 to 5pm. Join us for our annual..
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  • Call to Artists - 2019 City of Guelph Artist in Residence

    Location: Guelph, ON

    Budget: $6,500 Deadline: Friday, January 11, 2019 The City of Guelph invites professional artists or..
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  • Sunny Art Prize 2019: Call for Artists

    Location: London,

    The Prize The Sunny Art Prize is an international art competition hosted by Sunny..
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  • CALL FOR ARTISTS: ANIMA MUNDI | VENICE MAY-NOV 2019 ITSLIQUID International Art Festival Deadline: February 28, 2019

    Location: VENICE,

    CALL FOR ARTISTS: ANIMA MUNDI | VENICE MAY-NOV 2019 ITSLIQUID International Art Festival Deadline: February..
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  • CALL FOR ARTISTS: THE BODY LANGUAGE ITSLIQUID International Art Exhibition Venice, February 22 – March 22, 2019 Deadline: January 13, 2019

    Location: VENICE,

    CALL FOR ARTISTS: THE BODY LANGUAGE ITSLIQUID International Art Exhibition Venice, February 22 –..
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  • “Painting the Female Figure”

    Location: Owen Sound, ON

    Call for Entry Calling artists in all media, interested in “Painting the Female Figure” 2nd..
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  • CALL FOR SUBMISSIONS – The Portrait Exhibit 2019

    Location: Toronto, ON

    Gallery 1313 is pleased to present the PORTRAIT EXHIBIT 2019, a group curated..
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  • CALL FOR SUBMISSIONS – The Sex Show 2019

    Location: Toronto, ON

    Gallery 1313 is pleased to present the SEX SHOW 2019, a group curated..
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  • CALL FOR SUBMISSIONS – Winter Emerging Artists 2019

    Location: Toronto, ON

    Gallery 1313 is pleased to present the WINTER EMERGING ARTIST EXHIBIT 2019, a..
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  • The Women’s Art Association of Hamilton 123rd Annual Juried Exhibition

    Location: Hamilton, ON

    The Women’s Art Association of Hamilton 123rd Annual Juried Exhibition ..
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  • Call for Submissions - $40,000 in Awards - The Salt Spring National Art Prize

    Location: Salt Spring Island, BC

    The Salt Spring National Art Prize offering $40,000 in awards, one of Canada’s..
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  • Creative Collective Artshow

    Location: Edmonton, AB

    The Creative Collective group is hosting a pop-up art show featuring 9 Alberta..
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  • 4th Annual Landscapes Art Competition

    Location: Palm Springs, CA

    Fusion Art invites submissions for the 4th Annual Landscapes art competition. For this competition,..
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  • 2019 Calgary Stampede Western Art Show

    Location: Calgary, AB

    Looking for new and emerging artists to show and sell original works of..
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  • Toronto Outdoor Art Fair - Call for Artists

    Location: Toronto, ON

    CALL FOR ARTISTS #CallForArtists for the 58th Toronto Outdoor Art Fair, Canada’s largest juried..
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  • “Colouring Outside the Lines” Exhibition

    Location: Calgary, AB

    “Colouring Outside the Lines” http://albertasocietyofartists.com/event/colouring-outside-the-lines/ Kelsey Vaughan and Nicole Kurceba are both graduates of NSCAD..
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  • Water Exhibition

    Location: Edmonton, AB

    “Water” GRH ARTS Mezzanine Gallery Glenrose Rehab Hospital 10230 – 111 Avenue Edmonton, Alberta, T5G 0B7 Start: November..
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  • The Artist's Choice 2019

    Location: Edmonton, AB

    “The Artists Choice 2019” Featuring a selection of the Artists Choice, 2019 exhibition..
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  • Call for Submissions: Best of Northern Alberta

    Location: Fort McMurray, AB

    “Best of Northern Alberta” The Alberta Society of Artists invites all artists who live..
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  • Call for Submissions: Small Group Contemporary Art Exhibition

    Location: Toronto, ON

    OPEN CALL TO ONTARIO BASED ARTISTS: SMALL GROUP EXHIBITION (John B. Aird Gallery/Galerie John..
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  • 13. Arte Laguna prize NEW DEADLINE TO APPLY> 19.12.2018

    Location: Venice,

    You still have time to apply to the 13th Arte Laguna Prize! The..
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  • Wheels Online Juried Exhibition

    Location: , ON

    WHEELS Gallery Ring seeks 2D art works depicting anything that has wheels or is a..
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  • 2020 Call for Submissions

    Location: St. Albert, AB

    The Art Gallery of St. Albert (AGSA), a contemporary, non-profit, public art gallery,..
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  • Call for Submissions: Headlight Anthology

    Location: Montreal, QC

    Montreal-based literary/art journal Headlight Anthology is seeking poetry, fiction, and visual art on..
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  • Potter Taylor Is Scammer

    Location: Saskatoon, SK

    Recently Artists in Canada artists have been receiving emails requesting artwork from a..
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  • In Conversation with Danny Lyon

    Location: Bowen Island, BC

    2-DAY SEMINAR WITH DANNY LYON Friday June 14 + Saturday June 15, 2019 |..
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  • 2nd Annual Women Artists Quarterly Art Competition

    Location: Palm Springs, CA

    Fusion Art is once again celebrating women artists. The gallery invites both 2D..
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  • Calgary Stampede Western Showcase art show

    Location: Calgary, AB

    Applications and expressions of interest are now being accepted for the 2019 Calgary..
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  • “Figures” International Call For Artists and Writers by ArtAscent - Deadline December 31, 2018

    Location: Toronto, ON

    | Theme: Figures of human form. Figures of life, imagination, history, mythology and..
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  • Call for Submissions – 2020 Multifaith Calendar

    Location: Vancouver, BC

    International Call for Entries to Visual Artists Each year, the Multifaith Action Society invites..
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  • Fresh! Naked! What’s nu(de) in contemporary art?

    Location: New York, NY

    Fresh! Naked! What’s nu(de) in contemporary art? The next group Fresh! exhibition will take..
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  • Award-Winning Into the Void Seeks Your Art

    Location: Toronto, ON

    Award-winning print & online literary magazine is accepting submissions of visual art to..
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  • Beacon Original Art - Call for Artists

    Location: Calgary, AB

    We invite emerging, mid-career and professional artists to apply to participate in our..
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  • Represent Canada in 6x6x2019!

    Location: Rochester, NY

    Looking for a chance to show your artwork to global audience? Then join..
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  • 2019 Cadaques Mini Print Open Call

    Location: Barcelona,

    39th edition 2019 open call. To access the rules, please visit http://miniprint.org/aarules/?lang=en, where you can..
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  • North Van Arts needs your help!

    Location: North Vancouver, BC

    North Van Arts is in need of organized, thorough, and active distribution +..
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  • Health Insurance for Artists Made Easy

    Location: Toronto, ON

    The Arts & Entertainment Plan® is an affordable health insurance plan designed by..
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  • Art Vancouver Open Call for Exhibitors

    Location: Vancouver, BC

    Vancouver Visual Art Foundation is pleased to announce an open call for the..
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  • Traditional Oil Painting Workshop

    Location: Düsseldorf ,

    During the workshop students will enjoy the opportunity to study and to be..
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  • Invisible Wings - Call for Submission

    Location: Toronto, ON

    Invisible Wings Call for Submission Queen Gallery is now calling for submissions for..
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What's on your sign?

By October 7, 2018

Even after 30 years in the ad and marketing business I thought I had built calluses to tear jerking ads. I found I still had a heart and a soft spot for certain issues.

Listening to an interview with Terry O'Reilly on CBC Radio, as he interviewed the artist Andres Serranos from New York City, I sat spell bound as I was driving to a meeting. In the short of it all, Serranos was so affected by the homeless situation in New York City that he decided to do something about it. As he walked the streets every day, summer and winter, he would offer to purchase the signs from the homeless for $20. Their reaction was one of amazement; that someone would want to buy their handwritten cardboard sign. Some people thought it a ploy to remove the person from the street or from in front of a business, but it was truly a gesture of sincerity.

The power of words and the image, even if it is in your memory is captivating. Remember, I am listening to the radio as the artist mentions what is said on one of the signs. He said he saw this young girl, possibly 15 years old, standing on the corner holding a sign – it said,

‘Mother Told Us to Wait Right Here. That was 10 years ago.’

A flood of emotions and thoughts went through my head in an instant. I could just image this girl, dirty face, torn cloths, cold and more - I already hated her Mom. I did the math – she would have been 5ish when left on the street – I hated her Mom even more. Who wouldn't give some change, clothing, food and whatever you could spare to this young destitute person?

After he collected 200 signs he decided he would create a video and mount an art exhibition of the signs to bring awareness to homelessness.

You can listen to the interview on CBC RADIO. Interview with Terry O'Reilly.

Andres Serranos also created a video – take a look on YouTube.

Analysis: I was the market and the message was delivered perfectly.

First, As a father with daughters I couldn't imagine the destitution of this girl, but also that of her mother and the decision she had to make due to her circumstance. I wanted to help or respond immediately. The sign was simple, the copy was genius and the response was obvious.

Second, I was potentially the market of the artist, Andres Serranos, as I rebroadcast his message. Being a disciple carrying a message for another can add strength to the messaging and credibility. My intention was only to use his idea as a vehicle to explain the power of words and imagery.

What’s on your sign?

As an artist marketing your work you need a plan that defines your market and how to reach it and don't forget to include your personal brand. Not necessarily standing on the street corner as a starving artist, but find your advantage and position your message to your potential buyers. Title your show and exhibition to entice, yet define the message of the show, keeping in mind those that you want to be attending. Use the right promotional vehicle to give out the message intended.

You can deliver a personalized message that will effect the interest of a certain demographic, but it is much more difficult to deliver a message that will be responded to by everyone, in the manner intended. Not everyone will like what you are doing, so concentrate on the ones that do.

Stay connected.

Paul Constable, Director Artistsincanada.com