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Today's notices

  • 2020 Ducks Unlimited National Portfolio

    Location: Bracebridge, ON

    DUCKS UNLIMITED CANADA – NATIONAL ART PORTFOLIO CALL FOR ENTRIES – DEADLINE JULY 31,..
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  • The Second Latin American Contemporary Fine Art Competition

    Location: New York, NY

    The Second Latin American Contemporary Fine Art Competition - May 21st to June..
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  • Lines, Shapes & Objects Art Competition

    Location: Palm Springs, CA

    Fusion Art invites submissions for the Lines, Shapes & Objects art competition. For this..
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  • HEDI KYLE: THE ART OF THE FOLD

    Location: Halifax, NS

    The NSCAD School of Extended Studies & Letterpress Gang are hosting a..
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  • Toronto Outdoor Art Fair - Call for Artists

    Location: Toronto, ON

    Attend the Toronto Outdoor Art Fair Attend the 58th Toronto Outdoor Art Fair, Canada’s..
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  • Surfaces Exploration and Experience Karen Colville Artist

    Location: New West Minster, BC

    In the Plaskett Gallery @ Massey Theatre Surfaces…Exploration & Experience Artist Karen Colville June 25th..
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  • Race, Ethnicity and belonging

    Location: CALGARY, AB

    The Alberta Society of Artists invites all artists (over 18) residing in Alberta..
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  • Art District Gallery Membership

    Location: Kitchener, ON

    Art District Gallery May Membership Drive - Drop in Open House -Tuesday May..
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  • I-Park 2019 Autumn Artists-in-Residence Program

    Location: East Haddam, CT

    Application Deadline: Monday, May 20, 2019 I-Park, located in rural East Haddam, CT (U.S.),..
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  • Art in the Garden 2019

    Location: North Vancouver, BC

    Taking place at various gardens on Vancouver's North Shore, this will be the..
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  • North Van Arts Deadline Extended! (50th Anniversary Exhibition)

    Location: North Vancouver, BC

    North Van Arts has extended our deadline to Sunday May 26 at Midnight..
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  • Manitoba Neuroscience Network Donation Request

    Location: Winnipeg, MB

    Seeking art pieces for the silent art auction that will take place as..
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  • “White” International Call - Art & Literature Journal - Deadline June 30, 2019

    Location: Toronto, ON

    | Theme: White cats, white milk, white snow. Reflecting most wavelengths of visible..
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  • Call for Art | 4th Annual Cityscapes Art Competition

    Location: Palm Springs, CA

    Fusion Art invites submissions for the 4th Annual Cityscapes art competition. For this competition,..
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  • Myseum Intersections 2020: Call for Submissions

    Location: Toronto, ON

    Myseum of Toronto is launching a call for submissions for our fifth annual..
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  • Call For Artists - Art Sale Fundraiser

    Location: Toronto, ON

    ART SALE FUNDRAISER BENEFITING CRISTINA’S TORTINA SHOP HOSTED BY PROGRESSIVE TRAINING COLLEGE OF BUSINESS..
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  • H.A.P. Art Contest by ALPHA Education

    Location: Scarborough, ON

    ALPHA Education is hosting its annual History + Art = Peace Art Contest!..
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  • On the Same Page: Transforming Paper

    Location: North Vancouver, BC

    On The Same Page: Transforming Paper showcases artists working with paper as an..
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  • ANIMA MUNDI | VENICE MAY-NOV 2019

    Location: Venice,

    CALL FOR ARTISTS: ANIMA MUNDI | VENICE MAY-NOV 2019 ITSLIQUID International Art Festival ITSLIQUID GROUP,..
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  • Art in Odd Places (AiOP): INVISIBLE

    Location: New York, NY

    Art in Odd Places (AiOP) 2019: INVISIBLE Saturday, May 18, 2019, 12 am-11:59 pm..
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  • 9th Annual

    Location: Palm Springs, CA

    Light Space & Time Online Art Gallery announces an art call for the..
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  • Past (Tense) by David Scott Exhibition

    Location: Calgary, AB

    HUB @ 302 Crossroads Art Centre The Alberta Society of Artists #302 – 1235-26th Avenue SE Calgary,..
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  • Call for Artist/Writer in Residence

    Location: Harrison Hot Springs, BC

    The Kent Harrison Arts Council Artist in Residence Program Visual Artist / Writer in..
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  • Sue J Amon Art Exhibit

    Location: Yarmouth, NS

    There will be an art exhibit of the works of Sue J Amon..
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  • Acrylic Painting Workshop with Tatjana Mirkov-Popovicki

    Location: Nakusp, BC

    In this 2-day workshop, we will learn from the award-winning acrylic painter Tatjana..
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  • Artists’ Network Gallery Streetcar Art Exhibition

    Location: Toronto, ON

    Submissions: March 8 – May 31, 2019 Exhibition: June 11 – 27, 2019 We are..
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  • Friends of Bon Echo Art and Sale exhibition

    Location: Cloyne , ON

    Call to Artists With its striking views and varied moods, Mazinaw Lake has drawn..
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  • Acrylic Painting Workshop with Tatjana Mirkov-Popovicki

    Location: North Vancouver, BC

    Tatjana Mirkov-Popovicki In this 2-day workshop, we will learn how to quickly develop rich..
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  • Jun 8 – Intro to Stained Glass Workshop

    Location: North Vancouver, BC

    In this workshop attendees will learn how to make a simple sun catcher..
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  • Jun 6 – 27 – Introduction to Acrylics

    Location: North Vancouver, BC

    This course is intended for anyone who would like to try acrylic paints..
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  • May 29 – Jun 19 – Core Drawing Skills

    Location: North Vancouver, BC

    Master the fundamentals of drawing in this introductory course, which will build your..
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  • May 25 & 26 – Cedar Bark Hat Workshop

    Location: North Vancouver, BC

    Join master weaver Jessica Silvey and learn the fundamental techniques of the checker..
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  • May 1 – 22 – Drawing Fundamentals & Community

    Location: North Vancouver, BC

    In this introductory level drawing course, students will be introduced to a variety..
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  • Spring Film Series at North Van Arts Announced!

    Location: North Vancouver, BC

    The North Van Arts International Film Series is presented by North Van Arts..
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  • International Open Call to all Artists: Painting on the Edge

    Location: Vancouver, BC

    International Open Call to all Artists: Painting on the Edge Painting on the..
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  • The Wilds of Venice: Study Contemporary Art + Creative Entrepreneurship at the European Cultural Academy with the Jealous Curator and The Wild Residen

    Location: Venice,

    Education Opportunity for Artists: the 'Wilds of Venice' Certificate Course in 'Creative Entrepreneurship +..
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  • Summer Solstice Art Festival

    Location: Brainerd, MN

    We are having a Summer Solstice Art Festival June 23rd 10-4. We..
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  • Architectonic

    Location: St. Charles, MO

    The Foundry Art Centre is a Community Art Center with Fine Art galleries..
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  • Mid Main Art Fair

    Location: Vancouver, BC

    The 9th annual MID MAIN ART FAIR will be held on Sunday, June..
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  • Game Studio needs Art Illustrators

    Location: Bridgewater, NS

    We are a fully funded video game studio in Nova Scotia that is..
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  • Anima Mundi

    Location: Venice, Italy,

    CALL FOR ARTISTS: ANIMA MUNDI | VENICE MAY-NOV 2019 ITSLIQUID International Art Festival Deadline: April..
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  • Call to Artists - $40,000 in Awards - The Salt Spring National Art Prize

    Location: Salt Spring Island, BC

    The Salt Spring National Art Prize offering $40,000 in awards, one of Canada’s..
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What's on your sign?

By October 7, 2018

Even after 30 years in the ad and marketing business I thought I had built calluses to tear jerking ads. I found I still had a heart and a soft spot for certain issues.

Listening to an interview with Terry O'Reilly on CBC Radio, as he interviewed the artist Andres Serranos from New York City, I sat spell bound as I was driving to a meeting. In the short of it all, Serranos was so affected by the homeless situation in New York City that he decided to do something about it. As he walked the streets every day, summer and winter, he would offer to purchase the signs from the homeless for $20. Their reaction was one of amazement; that someone would want to buy their handwritten cardboard sign. Some people thought it a ploy to remove the person from the street or from in front of a business, but it was truly a gesture of sincerity.

The power of words and the image, even if it is in your memory is captivating. Remember, I am listening to the radio as the artist mentions what is said on one of the signs. He said he saw this young girl, possibly 15 years old, standing on the corner holding a sign – it said,

‘Mother Told Us to Wait Right Here. That was 10 years ago.’

A flood of emotions and thoughts went through my head in an instant. I could just image this girl, dirty face, torn cloths, cold and more - I already hated her Mom. I did the math – she would have been 5ish when left on the street – I hated her Mom even more. Who wouldn't give some change, clothing, food and whatever you could spare to this young destitute person?

After he collected 200 signs he decided he would create a video and mount an art exhibition of the signs to bring awareness to homelessness.

You can listen to the interview on CBC RADIO. Interview with Terry O'Reilly.

Andres Serranos also created a video – take a look on YouTube.

Analysis: I was the market and the message was delivered perfectly.

First, As a father with daughters I couldn't imagine the destitution of this girl, but also that of her mother and the decision she had to make due to her circumstance. I wanted to help or respond immediately. The sign was simple, the copy was genius and the response was obvious.

Second, I was potentially the market of the artist, Andres Serranos, as I rebroadcast his message. Being a disciple carrying a message for another can add strength to the messaging and credibility. My intention was only to use his idea as a vehicle to explain the power of words and imagery.

What’s on your sign?

As an artist marketing your work you need a plan that defines your market and how to reach it and don't forget to include your personal brand. Not necessarily standing on the street corner as a starving artist, but find your advantage and position your message to your potential buyers. Title your show and exhibition to entice, yet define the message of the show, keeping in mind those that you want to be attending. Use the right promotional vehicle to give out the message intended.

You can deliver a personalized message that will effect the interest of a certain demographic, but it is much more difficult to deliver a message that will be responded to by everyone, in the manner intended. Not everyone will like what you are doing, so concentrate on the ones that do.

Stay connected.

Paul Constable, Director Artistsincanada.com