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| Insight and Inspiration for Your Artistic Career |
'Offshore art' |
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Dear Artist,
Several artists have written to complain that offshore painters, mainly Chinese, are doing such excellent knock-offs that they present a real threat to our livelihood. The phenomenon, they point out, may eventually destroy hard-won lifestyles in the Western world. 'Free trade be damned,' they say. 'We need tariffs.'
The Painter's Keys has been active in preventing offshore shops from cloning some of our works (e.g., in 2006 we removed the work of some 800 Western painters from Chinese clone sites and closed down two of them completely). Copyright laws and tariffs won't work on those guys. While cheap art in parking lots has always been with us, the Western artist who wants to stay the course has to realize that a name is also an asset. Art is not like shirts, for example, where buyers may not care about name or brand as much as quality and price. Art is not like accountancy either, which is now delivered over long distances by anonymous accountants in India. In art, the name is the name of the game.
Artists and the art they make are personalities within communities. These communities may be the whole world, or The Trail Riders of Podunk County. It's a fact of life that one competently painted horse doesn't sell for the same amount as another competently painted horse. Reasonably decent prices are all about context and perception. Anonymous and 'in the style of' work has little context and consequently low valuation.
As an outsourcing candidate, art suffers from Baumol's Disease, named for the economist who first described the condition. Some goods and services, he found, resist outsourcing because of their individualistic nature. Further, works by personalities, when they meet certain criteria, are condemned to grow ever more expensive. No matter the idealism or the art maker's joy, investment is part of our game. Just as common stocks are no fun when they don't go up, art needs to at least pretend. Pitching art down to a price fills only college dorms.
Professional artists who put their DNA into their work need not fear the offshore cloners. Even if the Chinese wizards succeed handily, a fake is still a fake. Art is not just art, it's a life, lived by an individualist with a personality, verve, and a deep respect for human relationships.
Best regards,
Robert
PS: 'A lotta cats copy the Mona Lisa, but people still line up to see the original.' (Louis Armstrong)
Esoterica: Artists who would make their way need to see themselves as individualists, sovereign islands and unique brands. Besides the art, what is known about the individual can also be loved. The artist can make his life a work of art. Apart from all the predictions to the contrary, individualism is the key, and individualism will be with us for awhile yet. 'Like a snowflake we are the beauty of one.' (Kathleen Arnason)
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Cette lettre ainsi que de plus anciennes se trouvent en francais sur le site
www.painterskeys.com/fr/.
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